By Chris Powell | June 26, 2015

Hershey Canada is about to go “Cocoa-E-Cocoa” with the king of Canada’s $73 million chocolate spreads category with the launch of Reese Spreads.

The new product, which offers the flavour of Reese Peanut Butter Cups in spreadable form, launched in the U.S. in November, but was delayed in Canada after consumer research found value-conscious Canadian shoppers preferred a larger size jar.

http://www.canadiangrocer.com/top-stories/canadians-spoon-for-a-sample-of-reese-spreads-55051